Luxury watch brand guides
Everything to know before buying or selling a pre-owned luxury watch in the UK: history, iconic models, key reference numbers, collectible versions and authentication checks.
Rolex
Since 1905 · Geneva, Switzerland
Submariner, Cosmograph Daytona, GMT-Master II, Datejust
£3,500–£60,000+
Omega
Since 1848 · Biel/Bienne, Switzerland
Speedmaster Professional, Seamaster Diver 300M, Constellation
£1,000–£30,000+
Patek Philippe
Since 1839 · Geneva, Switzerland
Nautilus, Aquanaut, Calatrava
£15,000–£500,000+
Audemars Piguet
Since 1875 · Le Brassus, Switzerland
Royal Oak, Royal Oak Offshore
£15,000–£200,000+
Cartier
Since 1847 · Paris, France
Tank, Santos de Cartier
£1,500–£40,000+
Tudor
Since 1926 · Geneva, Switzerland
Black Bay, Pelagos
£1,500–£15,000
TAG Heuer
Since 1860 · La Chaux-de-Fonds, Switzerland
Monaco, Carrera
£800–£15,000+
Breitling
Since 1884 · Grenchen, Switzerland
Navitimer, Chronomat
£1,500–£12,000
Buying or selling a luxury watch?
Browse live watch adverts or list yours — private members get their first advert free.